A Lloyd's Market Initiative — Corporate Sponsorship Opportunity

Men's Health Matters

City-Wide Men's Health & Wellbeing Campaign
with National and International Reach

June – September 2026

Early action. Better outcomes. Healthier lives.

5 live campaign moments • Premium A5 publication • Sustained brand visibility through summer 2026

View Sponsorship Tiers Learn About the Event Campaign Calendar

Sponsor positions are limited — secure yours now

England rugby player celebrating on the pitch during an international match
5 Live campaign
moments
2,000 Premium A5
publications
7,000+ Printed leaflets
across Lloyd’s
4 months Sustained visibility
Jun – Sep 2026
~38 Pages in the campaign
publication

Why This Campaign Matters

Men continue to experience poorer health outcomes because physical and mental health warning signs are often recognised and acted upon too late.

In high-pressure working environments, men are:

  • Less likely to seek help or attend routine health checks
  • Less aware of key health indicators such as blood pressure and BMI
  • More likely to delay action until issues become serious

This leads to preventable illness, long-term absence and reduced quality of life.

Men's Health Matters is a city-wide campaign with national and international reach, delivered in recognition of International Men's Health Awareness Week (June 2026) and running through to September 2026, designed to raise awareness and promote:

Prevention & Early Detection

Proactive, Lifelong Health Management

Open, Normalised Conversations

For employers and sponsors, the campaign delivers measurable social impact, supports healthier and more resilient workforces, and demonstrates visible leadership on men's health, wellbeing and prevention.

About the Men's Health Matters Campaign

Delivered by Thrive4Life, Men's Health Matters is the largest and most high-profile health and wellbeing initiative within our 2026 programme. It follows on from the highly successful Breast Cancer Awareness campaign, but is broader in scope, longer lasting and commercially more substantial.

This is not a one-off event sponsorship. It is a campaign ecosystem — five live campaign moments, a premium publication, sustained digital visibility and on-demand content running from June into September 2026.

The campaign combines:

01

A flagship in-person celebrity live interview with Ben Youngs – England's most capped men's rugby player (127 caps)

02

A recording of the Ben Youngs interview will be streamed

03

A programme of four expert-led follow-on webinars (clinical and workplace mental health)

04

2 months on demand access, extending reach through summer 2026

Together, these elements create a sustained campaign with five live moments, ongoing brand visibility across the City of London and beyond, and genuine workforce-facing value that extends well past any single evening.

The campaign is delivered in partnership with Cleveland Clinic London, bringing world-class clinical expertise and internationally recognised healthcare authority to every element of the programme.

Campaign Calendar — June & July 2026

The programme runs from the Ben Youngs in-person interview through streaming of the recorded session and weekly expert webinars. All sessions are streamed live and recorded for on-demand viewing.

June 2026

MonTueWedThuFriSatSun
1
2
3
4
5
6
7
8
9
10
Ben Youngs
in-person11
12
13
14
15
16
Recorded interview
stream17
18
19
20
21
22
23
Know your
numbers 24
25
26
27
28
29
30

Shaded dates: International Men’s Health Week (15–21 June). Ben Youngs in-person interview 11 June; streaming of recorded interview 17 June; Know your numbers 24 June.

July 2026

MonTueWedThuFriSatSun
Protecting
your heart 1
2
3
4
5
6
7
Prostate &
testicular 8
9
10
11
12
13
14
Stress &
mental health 15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Expert webinars at 1:00 pm on Wednesdays 1, 8 & 15 July: Protecting your heart; prostate & testicular cancer; stress & mental health.

Full programme & recordings

  • Ben Youngs in-person interview

    Men’s Health Matters flagship event at the Lloyd’s Building, City of London. Live anchor and official campaign launch.

  • Streaming of Ben Youngs recorded interview

    Professionally recorded session streamed one week after the in-person event. Extends reach beyond in-person attendance and bridges to the webinar series.

  • 1 / 4 Know your numbers

    Dr Simon Hodes, General Practitioner, Cleveland Clinic London

    Blood pressure, cholesterol and core measures that help identify risk earlier.

  • 2 / 4 Protecting your heart

    Dr Sanjeev Bhattacharyya, Consultant Cardiologist, Cleveland Clinic London

    Heart health, warning signs and symptoms not to ignore in demanding working lives.

  • 3 / 4 Prostate & testicular cancer

    Professor Senthil Nathan, Consultant Urological Surgeon, Cleveland Clinic London

    Practical awareness, what to look out for, and why earlier checking matters.

  • 4 / 4 Stress & mental health

    Ross Abbott, Thrive4Life Lead Speaker and Workplace Mental Health Facilitator

    Stress, pressure and mental health; speaking up sooner and checking in on others.

International Men’s Health Week (15–21 June 2026) aligns with the campaign timing. Recorded content remains available on demand through September 2026, extending engagement beyond the live dates.

Flagship Campaign Event

Live Interview-Style Conversation with Ben Youngs

Ben Youngs in England kit with his Rugby World Cup France 2023 bronze medal
Ben Youngs — England's most capped men's international rugby player

The main campaign event is delivered as a live, interview-style conversation with Ben Youngs, one of England's most experienced international rugby players. He is England's most capped men's rugby player (127 caps) and a world-class scrum-half who has performed at the highest level for over a decade.

Rather than a traditional keynote, the session focuses on Ben's personal story: resilience, leadership, performance under pressure, personal health challenges and the importance of early action. This authentic format brings men's health messages to life in a way that is relatable, engaging and impactful.

Ben is not positioned as a celebrity booking. He is the right figurehead for this campaign — his story supports the core message around health, pressure and early action, and his autobiography Beyond the Line: My Life in Rugby deepens that narrative with themes of loyalty, family, performance and humanity that resonate powerfully with a professional audience.

Event Details

DateThursday 11 June 2026
Time5.30–6.45pm
VenueLloyd's Building, City of London

Live-streamed and professionally recorded, with on-demand access for three months post-event.

Why Ben Youngs Resonates

You can be fit, high-performing and outwardly healthy – and still face serious health challenges.

His experience of a heart-related health issue highlights:

  • The importance of early detection
  • Understanding personal risk
  • Not assuming fitness equals good health

Ben's profile attracts attention and attendance — but it is the human story behind the sporting success that drives genuine reflection, normalises health conversations and encourages men to take action earlier. His public recognition gives the campaign immediate weight, yet his value lies in more than fame: the themes of his story are directly transferable to high-pressure working life.

Expert-Led Conversation & Clinical Insight

Nigel Sparshott

An experienced senior leader with strong operational and commercial expertise and lived experience of heart disease and type II diabetes, facilitating an authentic and empathetic conversation for a city audience.

Dr Philip Batty

Consultant in Sports & Exercise Medicine at Cleveland Clinic London, providing light-touch clinical context on heart health, early warning signs and when to seek help.

Extending Impact Beyond One Evening

The keynote event acts as the launchpad for a wider programme of four expert-led streamed webinars, delivered throughout June and July 2026, covering:

Know your numbers Protecting your heart Prostate & testicular cancer Stress & mental health

Together, these sessions create a sustained, city-wide campaign with international reach promoting prevention, early detection and proactive lifelong health management.

While the campaign is led through a men's health lens, the follow-on webinars are relevant to all employees, offering valuable, evidence-based health education that supports broader workforce wellbeing, awareness and early intervention.

Clinical Partner

A Campaign Shaped by Wellbeing Expertise and Clinical Insight

Men's Health Matters brings together Thrive4Life's strength in workplace health and wellbeing with Cleveland Clinic London's specialist clinical expertise, creating a campaign designed to inform, engage and encourage earlier action.

About Thrive4Life

Thrive4Life is a specialist corporate health and wellbeing provider based in the heart of the City of London. Its multidisciplinary team includes medical consultants, physical therapists, nutritionists, corporate psychologists and other experienced mental health and wellbeing specialists, enabling the organisation to deliver expert-led talks, training, workshops and wider wellbeing initiatives tailored to the needs of modern workplaces.

Thrive4Life's work is centred on helping organisations create healthier, more resilient and more engaged workforces through practical, prevention-focused support.

About Cleveland Clinic London

Cleveland Clinic London is part of Cleveland Clinic's unified global healthcare system and brings internationally recognised clinical expertise to the campaign. In London, it provides access to highly skilled medical consultants, surgeons, GPs and specialist services across a wide range of disciplines.

Its corporate health services include tailored support for businesses and organisations, with offerings such as GP care, health assessments and executive screening designed to help identify risks earlier and support long-term workforce health.

Executive Health Screening

Executive health screening, delivered with confidence

Cleveland Clinic London offers GP-led health assessments and executive screening for organisations and private individuals, with convenient access across London. For organisations investing in senior teams, and for individuals seeking a clearer view of their health, Cleveland Clinic London provides a highly personalised approach to prevention and early identification.

Its Executive Health Assessment is designed as an integrated, head-to-toe evaluation, with advanced diagnostics, specialist input and coordinated follow-up where needed. Executive Health is delivered from Portland Place, with additional access through Cleveland Clinic London's Moorgate outpatient site in the heart of the City and its hospital in Belgravia.

GP-led, personalised assessments

Corporate and private access

City and central London locations

To find out more:

Call: 020 3423 7575  •  Email: healthassessments@ccf.org  •  Website: clevelandcliniclondon.uk

Together, Thrive4Life and Cleveland Clinic London have created a campaign that combines engaging health education with trusted clinical insight, bringing important conversations about men's health into sharper focus and encouraging earlier awareness, prevention and action.

Sponsorship Investment & Tiers

Bronze Sponsor

£2,350 + VAT

  • Brand visibility across the Men's Health Matters campaign
  • Campaign publication: your logo on a shared Bronze page alongside fellow Bronze sponsors
  • 5 in-person tickets to the Ben Youngs flagship interview (11 June), standard seating
  • 5 branded done-for-you social media marketing materials
  • Post-interview streaming and on-demand access to the recording for all staff (two months)
  • Access to live streaming of 4 follow-on specialist-led webinars, with on-demand access to recordings for two months for all staff
  • Association with a significant city-wide men's health and wellbeing initiative, with national and international reach
Express Interest

Silver Sponsor

£3,350 + VAT

  • Campaign publication: half-page feature in the campaign publication, with 2,000 printed copies and digital copies circulated widely
  • 25 copies of the campaign publication delivered to your London office for internal distribution
  • 7 tickets to the flagship event; mid-level seating
  • 10 branded done-for-you social media marketing materials for use on Instagram, LinkedIn, etc.
  • Silver branding across campaign materials and event assets
  • On-demand access to event recording + 4 webinars
  • 1 branded article (approx. 1,200 words), professionally written and designed, for internal circulation

New Client Option

  • 1-Year Subscription to Thrive4Life Talks Initiative — 12-month access to 16 streamed and recorded wellbeing talks by medical consultants, psychologists and health & wellbeing specialists (normally £1,500 + VAT)
  • Health & Wellbeing Champion Training — Up to 12 employees attending Thrive4Life's 3-hour streamed course (usually £850 + VAT)

Existing Subscriber Option

  • Half-day (3-hour) seated mini massages for employees in your London office
  • Choice of any 1 value-added experience:
    • Know Your Numbers Day — cholesterol, BMI, blood pressure (valued at £875 + VAT)
    • In-house talk (valued between £785–£875 depending on speaker + VAT)
    • 3-Hour Health & Wellbeing Champion Training (valued at £850 + VAT)
    • 4-Hour Line Management Training Course (valued at £895 + VAT)
Express Interest

Gold Sponsor

£3,950 + VAT

  • Campaign publication: full-page feature dedicated to your organisation, with 2,000 printed copies and digital copies circulated widely
  • 50 copies of the campaign publication delivered to your London office for internal distribution
  • 10 tickets to the flagship event; front-row seating
  • 15 branded done-for-you social media marketing materials for use on Instagram, LinkedIn, etc.
  • Gold branding (prime positioning) across campaign materials and event assets
  • On-demand access to event recording + 4 webinars
  • 4 branded articles (approx. 1,200 words each), professionally written and designed, covering all webinar topics
  • Campaign feature blog article focusing on the campaign message and highlighting inclusivity across health topics
  • 25 signed copies of Ben Youngs' autobiography Beyond the Line: My Life in Rugby
  • Professional digital photo with Ben Youngs with your attendees at the in-person interview, for use internally and on social media
  • Acknowledgement from the interviewer to Gold sponsors during the streamed and recorded flagship event
  • Gold sponsor banner at ECG heart-check pop-up stands at Lloyd's Building, EC3, on 19th May and 2nd June 2026
  • Acknowledgement of your organisation's leadership in workplace wellbeing at the live event, streamed webinars and recorded content, visible until September 2026

New Client Option

  • 1-Year Subscription to Thrive4Life Talks Initiative — 12-month access to 16 streamed and recorded wellbeing talks by medical consultants, psychologists and health & wellbeing specialists (normally £1,500 + VAT)
  • Health & Wellbeing Champion Training — Up to 12 employees attending Thrive4Life's 3-hour streamed course (usually £850 + VAT)

Existing Subscriber Option

  • Half-day (3-hour) seated mini massages for employees in your London office
  • Choice of any 1 value-added experience:
    • Know Your Numbers Day — cholesterol, BMI, blood pressure (valued at £875 + VAT)
    • In-house talk (valued between £785–£875 depending on speaker + VAT)
    • 3-Hour Health & Wellbeing Champion Training (valued at £850 + VAT)
    • 4-Hour Line Management Training Course (valued at £895 + VAT)
Express Interest

Why Sponsorship Makes Sense

Men's Health Matters is a landmark City-wide opportunity that combines premium brand alignment with genuine wellbeing value. It is priced strongly relative to the scope of included assets — and there is nothing else like it in the market this year.

  • Demonstrate visible leadership on men's health and prevention
  • Align with a credible, high-profile city-wide campaign with national and international reach
  • Strengthen your ESG, wellbeing and DEI credentials simultaneously
  • Associate your brand with authentic leadership, resilience and action
  • Gain sustained brand visibility over four months — not a single evening
  • Support health awareness within your own workforce while projecting your commitment externally

Outward Visibility

Premium City positioning across the Lloyd’s insurance market and wider professional community. Your brand on event materials, publication pages, digital platforms, streamed recordings, leaflets and social media — reaching tens of thousands.

Inward Relevance

Give your employees access to expert-led health content, on-demand recordings, branded articles and champion training. This is sponsorship that delivers genuine internal workforce value — not just a logo on a banner.

Men's Health Matters follows on from the highly successful Breast Cancer Awareness campaign, but is broader in scope, longer lasting and more commercially substantial. Sponsors are buying into five live campaign moments, a premium publication, sustained digital marketing and on-demand content running from June into September 2026.

Watch this short film from our Breast Cancer Awareness campaign to see what sponsoring a Thrive4Life health & wellbeing campaign looks like in practice:

Thrive4Life Campaign Film — See how our sponsors gained premium visibility, meaningful engagement and genuine brand impact through health & wellbeing leadership.

Although this campaign is in recognition of International Men's Health Awareness Week (15th–21st June 2026), all the topics discussed are relevant and interesting to all, and inclusivity will be emphasised in the marketing materials supporting this event. While the framing is men’s health, the majority of the content is relevant to the wider workforce — which makes it commercially strong for corporate organisations.

Campaign Publication

The Men's Health Matters premium A5 campaign publication (approximately 38 pages) is a significant part of the sponsorship offer: professionally produced print collateral that extends reach, supports the City-wide narrative, and gives sponsors tangible, high-quality visibility alongside the digital programme.

Men's Health Matters campaign publication preview — premium A5 magazine featuring Ben Youngs

Inspiring Minds, Driving Wellbeing

Featuring an exclusive interview with Ben Youngs, England's most capped men's international rugby player.

  • 2,000 printed copies distributed across the City of London
  • Circulated within the Lloyd's insurance market and financial sectors
  • Shared digitally across corporate networks
  • Promoted through LinkedIn and campaign marketing

The publication includes high-quality editorial features: the business case for men's health in the workplace, insights from leading medical consultants, prevention and early detection strategies, and leadership perspectives from the insurance sector.

Editorial balance ensures the magazine reads as a credible leadership report, not simply a brochure.

Space in the publication is allocated by tier so sponsor presence matches investment — from a full page for our lead partners to a shared Bronze page that still puts your brand in front of the audience.

2,000 hard-copy distribution — plus a premium event programme booklet (2,000 copies & wide digital distribution) — supported by digital national and international reach, so the campaign publication travels in print and online.

Gold sponsors

A full page

A dedicated whole page in the campaign publication for your organisation — room for your logo, key messages and alignment with Men's Health Matters, with maximum standout.

Silver sponsors

A half page

A half page in the publication for your brand — strong visibility and flexibility for copy and imagery within the campaign design system.

Bronze sponsors

Shared page — logos together

Bronze sponsors appear on one shared page in the publication, with logos presented together so every Bronze partner is included while keeping the layout clear and consistent.

Gold and Silver publication space replaces the Bronze shared-page placement — each sponsor is represented at the level that matches their tier. Creative layout and specifications follow the Men's Health Matters publication flyer suite; your sponsorship contact can share artwork guidelines and deadlines.

Publication Advertising

Not ready for full sponsorship? There is also a separate premium publication advertising option for organisations wanting targeted City and insurance-market visibility without taking a sponsorship package. Premium advert inventory is available within the ~38-page publication and the 2,000-copy event programme booklet. Get in touch to discuss advertising opportunities.

Sponsor Visibility & Brand Exposure

Alongside the campaign publication described above, Thrive4Life will ensure high-impact sponsor visibility before, during and after the campaign through:

Done-for-You Marketing

A portfolio of ready-to-use digital materials (email banners, digital leaflets, infographics) featuring your company logo for all your communications and social media.

Social Media Support

Done-for-you social media marketing materials vary by tier: Bronze 5, Silver 10, Gold 15. Freedom to promote your involvement; LinkedIn campaign led by Thrive4Life with pre- and post-event highlights and sponsor recognition.

Lloyd's Market Reach

Extensive hard copy leaflet and digital reach across the Lloyd's Insurance Market, supported by Thrive4Life and Lloyd's Corporation, reaching tens of thousands of employees.

7,000+ Printed Leaflets

Hard-copy flyers distributed around Lloyd's and surrounding areas.

High-Visibility On-Site Branding

Posters, banners, digital screens and three mini pop-up stands distributing branded goodie bags, including on the day of the in-person event.

Website Exposure

Across Lloyd's, Thrive4Life and the Thrive4Life Wellbeing Centre websites.

In-Person Event Recognition

Acknowledgement in the keynote session, on presentation slides, pop-up expo stand, goody bags and printed banners.

Branded Streamed Content

Sponsor branding embedded in the keynote recording, available for three months. Expert-led webinars maintain visibility beyond the main event.

Extended On-Demand Access

All streamed talks available through to September 2026, with sponsor visibility retained on Thrive4Life websites for six months post-event.

In Summary

Men's Health Matters is the flagship sponsorship opportunity within Thrive4Life's 2026 programme — and there is nothing else like it in the market this year.

It combines premium brand alignment with genuine wellbeing value: five live campaign moments, a premium A5 publication, sustained digital visibility and on-demand content running from June into September 2026. It offers scale, credibility and sustained brand presence — while delivering genuine social impact, supporting healthier workforces and positioning sponsors as leaders in health awareness and long-term workforce wellbeing.

Sponsor positions are limited. Premium inventory in the publication is finite. The campaign launches on 11 June — the time to secure your position is now.

To discuss sponsorship, advertising in the publication, or to request a full sponsorship pack, please get in touch.

Contact Thrive4Life

The easiest next step is a short follow-up meeting so we can show you the campaign structure, visibility options and the most suitable route for your organisation.